I bring you a new fictitious advertising campaign carried out by me. The client in this case is @nike, the proposal consists of publicizing the launch of some sneakers, specifically the Air force I UTILITY.
The campaign has been based on a feature that is widely seen in the shoe, the fluorine green color. I have looked for some similarity to combine it in the campaign along with the color. Well, I found the similarity with a yellow highlighter.
The slogan “underline the street” refers to this similarity, underlining the streets with these shoes, highlights what is important.